Heidi Fieselmann is a leader in using data, analytics, and technology to advance public safety and criminal justice initiatives. As Director of Customer-Focused Solutions at Mark43, she collaborates with industry experts and agencies nationwide to implement cutting-edge technology and data-driven strategies that improve operational efficiency and public accountability. Previously, Heidi served as Special Assistant to the Chief of Police at the Metropolitan Police Department (MPD) in Washington, D.C., where she managed the Chief of Police’s executive project portfolio, overseeing critical initiatives centered on data and analytics, technology, process improvements, and program evaluation. She also led a five-person team of data and behavioral scientists who evaluated MPD programs and processes, conducted advanced analytics, and recommended evidence-based solutions to address priorities such as gun violence, police stops, use of force, community engagement, training, and public safety transformation initiatives, including alternatives to traditional policing. Heidi guided the Department’s research agenda and oversaw large-scale projects to improve data quality and integrity. Additionally, she spearheaded the development of MPD’s Open Data platform, providing public access to key policing information, and managed a $1 million Crime Gun Intelligence Center grant to enhance the department’s ability to address gun violence. Before joining MPD, Heidi gained expertise in analytics and program management at Booz Allen Hamilton, supporting strategic planning, performance management, and process improvement initiatives for the Justice and Homeland Security market. A PMP-certified professional and Harvard Kennedy School graduate, Heidi is dedicated to fostering innovation in public safety systems.

Blake Norton, Chief Strategy Officer for the Sacramento Police Department, brings more than 30 years of distinguished experience in law enforcement and strategic management. As Chief Strategy Officer, Chief Norton oversees internal compliance, ensuring our operations meet all legislative mandates, and plays a key role in implementing best practices in risk management. Additionally, she leads our external communication efforts, advising on how we engage with the community, City Council, Sacramento Community Police Review Commission, and other stakeholders. Prior to joining SPD, she served as the Chief Strategy Officer for the Philadelphia Police Department from 2020 to 2024, where she was instrumental in shaping the department’s strategic initiatives. Before that, she held the position of Senior Vice President at the National Police Foundation, overseeing daily operations and initiatives aimed at improving policing practices across the country. Chief Norton’s extensive career also includes leadership roles at the Council of State Governments Justice Center, where she directed Local Government Initiatives, collaborating with policymakers at the local, state, and federal levels to develop and implement innovative criminal justice policies. She spent 19 years with the Boston Police Department, where she served as the Director of Public Affairs and Community Programs. In this role, she was responsible for designing and managing community engagement initiatives, particularly those aimed at supporting court-involved and at-risk youth, underscoring her deep commitment to community policing.