Restoring the Ranks Conference – From Process to Presence: Sharpening Your Systems, Showcasing Your Brand – Video Recording
- NAPSPS
- Conferences
This session explored how agencies can define their identity, build a recognizable brand, and create internal buy-in to strengthen recruitment strategies. Participants examined applicant motivations, identify process pain points, and learn how to apply data-driven approaches to achieve measurable results.
Restoring the Ranks, a one-day summit focused on actionable solutions to address the law enforcement recruitment and retention crisis. Presented by the National Law Enforcement Museum and the University of Virginia’s Center for Public Safety and Justice – cohosted by the National Association of Professional Staff in Public Safety and multiple other association partners, this conference brought together elected officials, public administrators, and law enforcement professionals for a day of collaborative, expert-led sessions.
Moderator

Zoe Russek-Sobol
Assistant Director, Digital Forensic Center, Chicago Police Department
- Groups:2026 South Florida Regional Event Planning Committee, 2027 Valley of the Sun Regional Event Planning Committee, 5.21.2025 webinar, Board, Chicago 2026 Planning Committee, Chicago 2026 Speaker, Mesa 2026 Planning Committee, Mesa 2026 Summit, Miami 11.10.2025 planning committee, Miami 11.10.2025 Regional Summit, Miami 11.10.2025 Speaker Grid, Planning Committee - Denver 2026, Planning Committee - Sacramento 2026, Zoe
Zoe Russek-Sobol
Assistant Director, Digital Forensic Center, Chicago Police Department
Zoe Russek-Sobol is the Chief Program Officer of the National Association of Professional Staff in Public Safety, where she drives strategies, programs, and member services to recognize, empower, and connect the association’s members. An experienced public safety strategist, she has worked at the intersection of policing, technology, and community relations for nearly a decade, leading large-scale initiatives, shaping policy, and building diverse, cross-sector partnerships.
Prior to her current role, Zoe served as a Senior Program Manager at the National Policing Institute, administering the Law Enforcement Knowledge Lab. Funded by a $9 million U.S. Department of Justice award, this initiative advanced constitutional policing and provided tailored technical assistance to agencies nationwide. At Axon Enterprise, she championed equitable public safety technology, leading the company’s Ethics and Equity Advisory Council to new prominence within Axon, and created pathways for continuous dialogue between communities and law enforcement. Her foundational work took shape at the University of Chicago Crime Lab, where she helped develop and pilot the Chicago Police Department’s early intervention system and coordinated large-scale research and technical assistance projects to support officer wellness and innovative crime reduction strategies.
Zoe holds a Master of Arts in Public Policy with Honors from the University of Chicago and a Bachelor of Arts with Honors in the Major in Statistics and Political Science from the University of Wisconsin–Madison.
Panelists
Lieutenant Patrick Green
Staff Lieutenant for the Virginia State Police’s Bureau of Administrative and Support Services
Major Robby Holland
Deputy Director of the Bureau of Administrative and Support Services (BASS), Virginia State Police
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The National Association of Professional Staff in Public Safety
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